Book a BMW Genius Appointment.

Our BMW Geniuses are specialists in everything BMW, from experts in technology to helping choose the right car for you. Book an appointment at your local BMW garage to find out more.

Stephen James BMW are proud to announce the opening of the UK’s first BMW Urban store, on the 30th March, at Bluewater shopping centre in Kent.

We believe that purchasing a new vehicle should be a simple and exciting process, so we have created a BMW store that will allow you to build a vehicle to your own desired specification in a welcoming and relaxing environment using some of the industries latest technology. Our Product Geniuses will be on hand to answer any of your questions and show you the latest offers and models available.

If you're already a BMW driver, show us your BMW key in-store and enjoy a Nespresso coffee on us in our Isetta Bar.

To make an appointment with our BMW Geniuses, please click on the continue button below.